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Reciprocal Tariffs and the Market Reaction

On April 2, President Trump announced new tariffs on nearly all major trading partners. These tariffs are “reciprocal” in that they correspond to tariffs each country imposes on U.S. goods and are on top of previously announced duties. The average tariff rate across countries is 25%, with rates for some as high as 49%. While the implementation of these tariffs was widely telegraphed by the White House, the level and scope are greater than many investors and economists expected. The immediate market reaction was negative, with the S&P 500 declining over 3% and the 10-year Treasury yield declining to around 4%.


The White House has announced reciprocal tariffs

There are many arguments for and against tariffs, regardless of how we each feel about these measures, we can acknowledge that these tariffs do represent a significant change in the global economic system.


In times of uncertainty, it can feel as if markets will never stabilize. Yet, history shows that markets can overcome even the most significant shocks, and often rebound when it’s least expected, as they did in early 2009 after the global financial crisis, in mid-2020 during the pandemic, in late 2022 after a technology-led bear market, and across countless other examples.


Having the fortitude and discipline to stay invested and stick to a personalized financial plan or even to take advantage of more attractive valuations - is a key principle to long-term financial success.

Let’s cover some of the key facts. The newly-announced tariff measures have been set at a minimum 10% rate, with levels varying based on the U.S. trade deficit with each country. China, for instance, faces a reciprocal tariff rate of 34%, which is in addition to 20% tariffs previously announced. The European Union will be subject to 20% tariffs, while Canada and Mexico will not be immediately impacted by new reciprocal tariffs and are instead subject to the previously announced 25% tariffs. There is also an across-the-board 25% tariff on all imported automobiles, effective immediately.


The United States has along history of tariffs, and in fact they were the primary source of federal revenue prior to the establishment of the federal income tax system in 1913. However, they fell out of favor after World War II. The current administration’s arguments for tariffs are to raise revenues and ensure economic “fairness”, especially in the manufacturing sector.

Arguments against tariffs are that they effectively tax consumers who ultimately pay higher prices for goods. This is particularly sensitive today due to the inflation that households have experienced over the past few years. Historically, it’s argued that periods of high tariffs may have worsened the Great Depression and slowed global economic growth. While low unemployment and a strong labor market are typically positive signs, they also introduce uncertainty for the growth of a U.S. manufacturing base, particularly as labor costs rise. The S&P 500 sectors that are most directly impacted could be the ones with the greatest proportion of revenues coming from international sources. Nike dropped more than 9.8% today, and Apple fell nearly 8%. Meanwhile, the VIX surged over 30%, signaling a sharp uptick in market volatility and investor pessimism. Nearly 30% of S&P 500 sales come from overseas, with information technology, materials, communication services, consumer staples and energy having the largest exposures according to Standard & Poor’s.


Trade war uncertainty is fueling market volatility

How will companies react? While some domestic manufacturers might benefit from less foreign competition, markets tend to view trade barriers as negative for corporate profits, at least in the near term. Just as in the past, new trade policies force businesses to reconsider how they operate. They may adjust their sourcing strategies and can consider absorbing portions of the tariffs themselves.

In response to the 2018 tariffs, a portion of S&P 500 companies shifted their supply chains out of countries like China to reduce the impact from tariffs. These corporations relocated manufacturing facilities, found alternative suppliers, or adjusted their global production networks. While this can help companies navigate this latest round of tariffs, it takes time to adjust supply chains.


In addition to the impact on revenues, tariffs will likely affect company profit margins by raising costs for foreign-sourced components.


Markets rise over long timeframes despite major setbacks

Perhaps Warren Buffett said it best in 2008, during the middle of the global financial crisis: "In the 20th century, the United States endured two world wars and other traumatic and expensive military conflicts; the Depression; a dozen or so recessions and financial panics; oil shocks; a flu epidemic; and the resignation of a disgraced president. Yet the Dow rose from 66 to 11,497.”

This is a helpful reminder that although market swoons can be unsettling, history shows that keeping a long-term perspective is the best way to stay on track to achieve your financial goals.


The bottom line? As investors, it is important to focus on what we can control. In light of recent market moves and policy changes, the best approach is still to stay focused on the long run and stick to a personalized financial plan.